Case Study

BCU simplifies the collections process

BCU (Baxter Credit Union), a top 100 credit union serving more than 340,000 members across the United States, needed a way to make the collection process more efficient and accessible to their members. The award-winning credit union added virtual, self-service options as part of the Ò°»¨ÉçÇø Speedpay solution to provide members with an easy way to set up payment arrangements.


“We like that Ò°»¨ÉçÇø Virtual Collection Agent is an online and mobile-friendly solution that’s non-confrontational and able to scale with us.”

Eric Goscicki
Senior Manager, Digital Product Management, BCU


“It was a seamless transition to our membership. Based on the utilization rates, it appears that the site definitely filled a need for our past-due members.”

Eric Goscicki
Senior Manager, Digital Product Management, BCU

The challenge

BCU’s rapid member growth rates resulted in an increase in the number of members with past-due loans. The credit union wanted to avoid adding staff to handle the increased volume and instead sought an online, mobile-friendly, scalable solution for members to resolve delinquencies in a non-confrontational manner.

The solution

The credit union worked with Ò°»¨ÉçÇø to implement Ò°»¨ÉçÇø Virtual Collection Agent, integrating the solution with their existing online banking and collection servicing solutions. These integrations ensure consistent, compliant interactions with members, whether with a human or virtual collection agent.

  • The credit union created trigger-based email and SMS campaigns to prompt delinquent members to log into the site to make payment arrangements
  • BCU also developed a dynamic single sign-on to their online banking platform that identifies members with past-due loans eligible for self-service payment arrangements and directs them to Ò°»¨ÉçÇø’s virtual collection agent
  • The credit union has collected more than $1.1 million in past-due payments in the past year without hiring additional staff

The results

The integrated solution ensures a consistent, compliant collection experience, whether members interact with one of the credit union’s live collectors or the Ò°»¨ÉçÇø Virtual Collection Agent. The credit union was able to successfully manage the rapid growth in members and past-due loans, as the intuitive solution works behind the scenes to guide members through the financial background and payment arrangement process in a non-confrontation manner at a time of their choosing.

Baxter Credit Union logo

Customer:

Baxter Credit Union

Industry:

Financial Institutions

Company Size:

501 – 1,000 employees

Location:

North America

Solution: